Write a media release, send it out, cross your fingers and hope. We all know that just doesn't work!
At GEMS Pty Ltd we have developed excellent relationships with journalists and editors in media outlets all over the country. We know what they want, when they want it and how they want it packaged.
And of course there's follow up. We always follow up our media releases with a call to the editor to see if our information meets their reader's needs. If our stories are published we also make sure we call the editor to say 'thanks'.
You would be surprised what a difference a little thank you phone call can make.
Media management is a relationship exercise, we are very good at developing worthwhile relationships with our media contacts.
For more information on our media programs please contact Chris Gray at cmgray@gemspl.com.au
