Millions and millions of dollars are spent every year on community awareness programs designed to increase awareness and change behaviour in all sorts of areas including environmental protection. Very few of those dollars are well spent.
At GEMS Pty Limited we have been working successfully on community awareness programs for more than 10 years with clients of the calibre of the NSW EPA, the Upper Parramatta River Catchment Trust, ORICA, EcoRecycle Victoria, the United Nations Development Program and the World Bank.
The key to any successful community awareness program is to work closely with the target community, find out about the more effective ways to deliver information to these groups and continually evaluate the success or otherwise of your programs.
Don't design your community awareness program in an office. Talk to your community, to the key opinion makers, to the media and then put in place programs that work.
That's the formula at GEMS Pty Limited. It's a formula that works!
